Beyoncé’s SirDavis Whiskey has been announced as an official sponsor of the 2025 Houston Livestock Show and Rodeo, marking a major partnership between the global superstar and one of Texas’ most iconic events. The 93rd annual rodeo will take place at NRG Park from March 4 to March 23, 2025, offering attendees a mix of livestock exhibitions, competitions, concerts, and more.
This collaboration comes as Beyoncé embraces her southern roots with her upcoming country-inspired album, Cowboy Carter. The sponsorship aligns with her growing presence in the spirits industry following the August 2024 launch of SirDavis, a Japanese whiskey brand created in partnership with Moët Hennessy (LVMH). Named after her paternal great-grandfather, Davis Hogue, who was a farmer and moonshiner during Prohibition, SirDavis reflects Beyoncé’s deep connection to her family heritage.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Beyoncé stated in a press release during SirDavis’ launch.
With this sponsorship, SirDavis Whiskey is set to make a major impact at the Houston Rodeo, blending Texas tradition with Beyoncé’s star power. Stay tuned for more updates as the event approaches!
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