July 4, 2024

What I heard at Big 12 spring meetings: Settlement fallout, ‘value creation’ on everyone’s minds

IRVING, Tex. — The uncertain future of college sports was on the agenda at Big 12 spring meetings this week.

Presidents, athletic directors and administrators from the conference’s soon-to-be 16 member universities gathered at the Ritz-Carlton over the course of four days, along with Big 12 commissioner Brett Yormark and other league officials. The recent settlement in the House v. NCAA lawsuit, including direct revenue-sharing with athletes, and the changing financial landscape of college sports were the overriding topics of conversation, publicly and privately.

 

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