Sha’Carri Richardson bags multi-million dollar Sprite deal ahead of Paris Olympics

World 100m champion Sha’Carri Richardson partners with Sprite for the ‘Obey Your Thirst’ campaign, boosting her status as a top-endorsed athlete.

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Reigning World 100m champion Sha’Carri Richardson keeps smiling all the way to the bank, as she joins the iconic Sprite brand for their rejuvenated ‘Obey Your Thirst’ campaign.

Thirty years after its memorable debut, the beverage giant is refreshing its approach by enlisting an ensemble of athletic superstars, including NBA sensations Anthony Edwards, Grant Hill, who graced the original campaign, and now Richardson, marking her as the first female athlete to ink a deal with the multi-billion dollar brand.

The partnership with Sprite adds to Richardson’s growing portfolio of high-profile endorsements, including Whoop, Android, Nike x Jacquemus, and the Nike Air Max Dn launch.

These deals underscore her status as not only the most endorsed US track athlete but also one of the most influential sports figures globally.

Richardson’s involvement in the Sprite campaign is particularly noteworthy as it revives the iconic “Obey Your Thirst” slogan, aiming to inspire a new generation of athletes and fans to pursue their passions relentlessly.

The American iconic sprinter is gearing up for the Xiamen Diamond League on April 20th and she is set to ignite her season with what fans anticipate will be another record-setting performance.

This event is crucial as she prepares for a potentially historic appearance at the upcoming Paris Olympic Games.

Sprite’s choice to include Richardson in their flagship campaign reflects a strategic move by oldest surviving Olympic sponsor to rejuvenate its brand image and connect with a broader, more vibrant audience.

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